Adobe Brings Boundless Beauty on iPad
Adobe Systems has announced that Martha Stewart Living’s debut digital publication was delivered using tools from the recently announced Adobe Digital Publishing Suite.
The result, a special 20th anniversary digital issue of Martha Stewart Living, subtitled “Boundless Beauty,” is now available for the iPad through the Apple App Store.
[ Also Read: Newspapers, TV on Deathbed; Online in Baby Bed ]“Our work with the talented design team at Martha Stewart Living has resulted in an experience that combines the best aspects of the print magazine with the unique interactivity that is only possible through digital technology,” says Kevin Lynch, chief technology officer, Adobe.
“Through Adobe technology, communicators like Martha Stewart can make the transition from print to digital while preserving and even enhancing the fine imagery and design fidelity that their readers have grown to love and expect.”
[ Also Read: History Here App for Windows Phone 7 ]Likewise, Rodale Inc.’s Runner’s World has recently introduced the digital edition of the publication designed exclusively for iPad. It is available for purchase in the Apple App store for $4.99.
Runner’s World is claimed to be the first consumer running magazine to enter the iPad market.
The September issue of the magazine served as the title’s inaugural digital edition and was exclusively sponsored by Puma. (Read: Runner’s World Magazine on the iPad)
Although iPad is mostly considered as a communications device, its technology is being widely used by companies to woo consumers in the entertainment markets. (Read: 5 Special Things iPad Can Do for You)
For example, it was announced that the first full episode of the multi-part series Circus will premiere on PBS for iPad. (Read: Circus to Premiere on PBS for iPad)
“The launch of our new digital magazine is an exciting moment for us. Our app is the culmination of a tremendous creative effort as we worked closely with Adobe to push the limits of what is possible on the new tablet devices,” says Gael Towey, chief creative and editorial director, Martha Stewart Living Omnimedia.
The app brings together the inspiring ideas, practical “how-to” information and beautiful photography that distinguish the Martha Stewart Living brand, says Adobe.
The functionality includes scrolling recipes, slide shows, videos, audio, animation, panoramas, access to Martha’s Twitter feed and more, to create an immersive, cinematic experience.
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Adobe’s work with publishers, including Martha Stewart Living Omnimedia and Condé Nast, helped Adobe define a new set of hosted publishing services and tools that comprise the Adobe Digital Publishing Suite.
As other devices come to market, the company says, publishers can use Adobe’s tools and workflows to create and distribute digital publications across multiple devices and platforms.
The Digital Publishing Suite is expected to be available in Q2 2011 and offers both a Professional and Enterprise Edition, Adobe said Thursday, Nov. 11.
