Clay Yourself to Star in a Commercial

Through a fun, interactive micro site anyone can create a digital clay character that resembles their facial characteristics and captures their personality. Digital clay avatars may be shared through social media sites like Facebook, Twitter and e-mail.

Leading web property Hotels.com has introduced a “Clay Yourself” micro site, http://www.clayyourself.com, for the public to create their own digital clay avatar and submit their custom image to the “Star in a hotels.com Commercial” contest.

To “audition” to star in a hotels.com commercial, you can simply click through the interactive portal and create a digital rendering of yourself.

Eight weekly winners, based on the number of votes, will each receive $200 in hotels.com vouchers. One grand prize winner will secure the chance to star in the next hotels.com commercial, slated to air spring 2011.

Hotels.com will take the winner’s digital rendition and mold it into an actual clay figurine. The figurine will star along-side the hotels.com spokesperson, Smart, a clay character and the face of hotels.com, in an animated commercial.

Additionally, they will win three days and two nights in Los Angeles for a behind-the-scenes look at the commercial’s production.

You can follow Hotels.com on Facebook at www.facebook.com/hotelsdotcom to see the winning clay avatars. The “Clay Yourself” contest concludes on Feb. 25, 2011.

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“There appears to be a great following for the series of hotels.com animated commercials, which use clay figurines to tell a story,” said Vic Walia, senior director of North America brand advertising.

“We’re having a lot of fun so we’ve extended that experience to our followers by giving a lucky winner the chance to star in a commercial and having themselves built out of clay.”

To launch this commercial contest, hotels.com worked with its ad agency, Young & Rubicam (Y&R) Chicago.

Photo courtesy: Hotels.com