Drop, Cover and Hold On During an Earthquake
In an effort to raise awareness of earthquake preparedness, the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council have partnered with Warner Bros. to launch a new series of public service advertisements (PSAs) featuring scenes from the action thriller San Andreas, starring Dwayne Johnson.
“As a father, safety is always a top of mind issue for me,” said Dwayne Johnson. “That’s why I am proud to be partnering with FEMA and the Ad Council, to make sure as many people as possible know what to do in the event of an earthquake. They can happen anywhere in the U.S. without warning, so if you ever find yourself in the middle of one, remember – drop, cover and hold on.”
Created pro bono by Warner Bros. for the Ad Council, the new creative includes English language TV and radio advertising and uses scenes from the feature film San Andreas to amplify earthquake safety awareness and the protective actions that can be taken in the event of an earthquake.
Featuring Dwayne Johnson, one of the stars of the film, the PSAs educate audiences on the three steps to take if an earthquake strikes; “Drop, Cover and Hold On.”
The PSAs direct audiences to Ready.gov/Earthquake, where visitors can access more information on how to protect themselves, their families, and property before, during, and after an earthquake.
