First Lady Michelle Obama’s Let’s Move! Program

First Lady Michelle Obama will join Friday the Partnership for a Healthier America (PHA) for FNV Live!.

It is an event featuring live musical performances and celebrity appearances – including Jordin Sparks, Gabrielle Union, Ashanti, Estelle, Jessica Alba and more – as well as stunts and challenges led by social media creators from Whistle Sports Network.

At the event, the First Lady will deliver remarks highlighting efforts toward marketing healthier options as part of her Let’s Move! initiative.

FNV, short for “fruits and vegetables,” is a national brand focused on increasing fruit and vegetable consumption and sales, led by the Partnership for a Healthier America (PHA) and a collaboration of companies, celebrities, athletes and foundations.

Launched earlier this year, FNV is currently concentrating on two lead markets – Fresno, CA and Hampton Roads, VA – where FNV marketing has been prevalent, from grocery stores to sports venues.

Earlier this year, the First Lady discussed FNV on The Tonight Show with Jimmy Fallon, and this summer participated in a skit for Jimmy Kimmel Live! as part of the FNV marketing campaign.