Frei Brothers Reserve in Grow for Good Campaign
Through a partnership with Food & Wine magazine and its “Grow for Good” campaign, Frei Brothers Reserve is sharing some of their best practices to help raise awareness around the growing importance of sustainably grown food and wine.
This is an effort created to raise money for charitable initiatives and dedicated to increasing consumer access to locally and sustainably grown foods.
Frei Brothers Reserve lead viticulturist, Jim Collins, was filmed at Frei Ranch, home to the winery’s vineyards and winery, explaining why protecting the land not only produces the best quality wine, but also protects the environment.
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“It’s our job to make wine today in such a way that we’ll be able to make that same quality of wine 100 years from now, and land stewardship is a big part of that,” says Collins.
“Bottom line, we believe that great wine comes from healthy land.”
Visual examples of sustainable wine grape growing practices that what you will see in the video include:
50/50 Giveback – For every acre of land planted in vineyard, Frei Brothers Reserve sets aside one acre of property to help protect and enhance wildlife habitat.
Reclamation Ponds – These ponds collect rain and run off and are used to help irrigate the vines, making the most of Frei Brothers Reserve’s natural resources.
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The video will be featured at www.freibrothersreserve.com and every time it is viewed till December 31, 2010, Frei Brothers Reserve will donate $1 (up to $10,000) to Food & Wine’s “Grow for Good,” a charitable campaign that raises funds for non-profit organizations to support education around and access to sustainable food.
“We are thrilled Frei Brothers Reserve chose Grow for Good as the beneficiary of this important initiative,” says Christina Grdovic, VP/publisher of Food & Wine. “Through the campaign and the funds raised, we will be able to help increase awareness and access to sustainable food.”
Frei Brothers Reserve’s family of wines includes Chardonnay, Cabernet Sauvignon, Merlot, Pinot Noir and Sauvignon Blanc.
