Lovingly by Bruce Willis Fragrance for Women

Rough, hard, with a somewhat aloof personality and always in search of new adventures – that’s the image of action hero that everybody recognizes. However, with the introduction of his new women’s fragrance “Lovingly by Bruce Willis,” Bruce Willis is now also expressing his very private side perhaps for the first time. The result is a perfume that mirrors the Hollywood couple’s sincere love and zest for life.

The Westphalia-based cosmetics manufacturer LR Health & Beauty Systems introduces the first global women’s fragrance from Hollywood star Bruce Willis onto the market. With his new perfume “Lovingly by Bruce Willis”, the actor is providing a glimpse into his private life: the perfume is a declaration of love to his wife Emma Heming-Willis.

The top note of “Lovingly by Bruce Willis” enraptures through fresh, green citrus fruits, the flowery heart note underscores its romantic-feminine traits through a dreamy bouquet of white blossoms. Sandalwood and musk team up in the base note, providing the fragrance with special warmth, the company declares.

Introduced today, Feb. 23, the classically elegant bottle is intended to attract all modern, style-conscious women who radiate a certain sensuousness. An elegant badge in matt silver makes the “Lovingly by Bruce Willis” labeling really stand out.

In addition to this, the badge also creates a connection to the Bruce Willis men’s fragrance that has been exclusively manufactured and marketed by LR since June 2010. Here, the bottle also wears a metal badge.

For “Lovingly by Bruce Willis”, the elegantly contoured and silvery lettering of the brand name embodies its fully romantic nature. The intimate bond between Bruce Willis and his wife is even further highlighted through a handcrafted, cream-colored satin ribbon on the bottle.

A special campaign motif has been developed to accompany the new Bruce Willis women’s fragrance. It features Emma Heming-Willis in a cream-colored, lightly draped dress. Moreover, the motif also shows the “Lovingly by Bruce Willis” bottle, whose color harmonizes perfectly with the dress.

According to the company, the fragrance has already been nominated for the famous Duftstars Award 2012 in Germany.

The new Bruce Willis women’s perfume will be available exclusively through LR sales partners on www.lrworld.com, for 34.95 euros. A perfumed body lotion (19.95 euros), a perfumed shower gel (17.95 euros) and a deodorant spray (19.95 euros) will round out the “Lovingly by Bruce Willis” series.