Maite Perroni in Beautiful Lengths Hair Donation Program

Pantene, one of the world’s leading hair care brands, has joined the renowned singer and actress, Maite Perroni, to support the Beautiful Lengths hair donation program during Breast Cancer Awareness Month.

Created in 2006, Pantene Beautiful Lengths inspires people to grow, cut and donate their healthy hair to create free wigs for women who have lost their hair due to cancer treatments.

“One of the most difficult moments of my life was when my mom was diagnosed with breast cancer in 2010. I realized that this disease comes without knocking on your door,” said Maite.

Meanwhile, Soma Intimates announced its next ‘Giving is Beautiful’ Bra Donation. The nationwide charitable initiative to collect bras for women in need was stated to be the largest of its kind. (Read: Ladies, Do You Want to Donate Your Bra?)

Real-hair wigs are extremely expensive and cancer patients often do not have the resources to buy them. Pantene Beautiful Lengths, through the American Cancer Society, distributes free Pantene Beautiful Lengths wigs through a network of wig banks nationwide.

Earlier, Procter & Gamble (P&G) hosted a hair donation event in support of the Pantene Beautiful Lengths program, and in partnership with The Children’s Theatre of Cincinnati’s March 2012 production of “Rapunzel! Rapunzel! A Very Hairy Fairy Tale.” (Read: Hair Cuts for a Cause at Pantene Program)

To date, Pantene Beautiful Lengths has received over 450,000 hair donations through the generosity of many men, women and children and more than 24,000 real-hair wigs have been donated to female cancer patients in need. It was announced Thursday, Oct. 4.

Pantene is a P&G brand.