Pass the Good with NFL Play 60 at Super Bowl XLV
The Sports Authority, in alliance with NFL Play 60, USA Football and NFL Super Bowl Champion Michael Strahan, held a press conference at a local Dallas Sports Authority store to promote ‘Pass the Good’, their effort to encourage kids to get active.
‘Pass the Good’ is a donation program in which Sports Authority customers have the opportunity to donate their used football cleats, gloves and officially licensed NFL apparel.
[ Also Read: NFL Players Say Let Us Play; Fans Say Let Them Play ]This initiative promotes an active lifestyle for kids. By supplying community teams in need with equipment to play sports, families can feel some relief in this challenging economy.
Customers will receive a $10 Cash Card for an in-store purchase at Sports Authority locations nationwide (U.S.) in exchange for donated equipment.
“Speaking on behalf of Sports Authority we are extremely proud to team with NFL Play 60 and USA Football to encourage youth sports participation and physical activity through ‘Pass the Good’,” said Sports Authority EVP and chief marketing officer, Jeff Schumacher.
“Sports Authority is passionate about dedicating resources and reaching out to our communities near and far to motivate kids to be active.”
Super Bowl Champion and NFL Analyst for FOX Sports, Michael Strahan, is an avid supporter of healthy lifestyles for kids.
[ Also Read: NFL Players Support Target for School Education ]“I got involved with the ‘Pass the Good’ foundation and NFL Play 60 through my relationship with Sports Authority and the NFL,” said Strahan. “It’s a great program that teaches kids donating equipment they’ve outgrown and passing it along to someone in need, allows more kids to be active. It’s a good lesson in sharing and a good lesson about teamwork.”
The Sports Authority made this announcement today, Feb. 5.
