UNICEF and LINE to Help Children in Developing Countries
Leading mobile platform LINE and The United Nations Children’s Fund (UNICEF) have signed a global partnership agreement.
Through this partnership, UNICEF and LINE aim to create a brand value with competitive power and raise funds effectively. LINE plans to use character licensing by producing and selling Plush Toy and mugs of its flagship character, Brown, with the UNICEF logo.
In addition, LINE will help fundraise by developing and selling digital LINE stickers. LINE’s virtual coin called “Free Coin” will contribute to the fundraising as well.
It is anticipated by LINE that various Public Relations (PR) and marketing activities will raise the fund of minimum of KRW 3.3 billion in 3 years.
Jong Nam Oh, Executive Director of The Korean Committee for UNICEF and Jung-ho Shin, Chief Executive Officer (CEO) of LINE Plus Corporation and Chief Globalization Officer (CGO) of LINE Corporation, held “UNICEF-LINE Global Partnership Signing Ceremony” in Seoul on Feb. 13 to agree on sponsorship partnership to support the children of the world.
UNICEF-LINE partnership has been strategically led by the UNICEF global headquarters with 11 countries from Korea, Japan, Taiwan, United States, France, Germany, Thailand, Indonesia, Malaysia, Spain and India participating simultaneously.
The Korean Committee for UNICEF signed the alliance representing all countries at the Global Partnership signing ceremony it hosted.
The funds raised through global partnership between UNICEF and LINE will be used for children’s relief, especially for the health, nutrition, basic education of children in developing countries.
UNICEF works in more than 190 countries and territories to help children survive and thrive, from early childhood through adolescence.
LINE Corporation is based in Japan and develops and operates the LINE app for smartphones.
