Healthy Air Campaign with New TV Ad
The American Lung Association says it has released a television advertisement Thursday in an effort to thwart Congressional attempts to weaken the Clean Air Act.
This effort is part of the Lung Association’s Healthy Air Campaign to preserve the Environmental Protection Agency’s (EPA) authority to implement and enforce this forty-year-old, landmark public health law.
The provocative new ad focuses on the devastating effects of air pollution and its impact on the health of children, while bringing a sense of urgency to the debate over cleaner air.
Every day, millions of Americans suffer from the toll of toxic air in the form of asthma attacks, heart attacks, strokes and even premature death. Right now, some in Congress and special interests are trying to stop the cleanup of toxic mercury air pollution; they are encouraging the EPA to ignore scientific evidence that smog harms health and can even cause premature death and they are erroneously claiming that it’s too costly for big polluters to install modern pollution controls, informs the American Lung Association.
In a video posted on YouTube addressing Americans nationwide, American Lung Association president and CEO, Charles D. Connor remarked: “For over 40 years, the Clean Air Act has helped keep America’s air healthy and safe. But now, it’s under attack…here’s the truth: If we weaken the Clean Air Act, millions of children and adults will suffer asthma and heart attacks, strokes and even premature death.”
The ad, which will run on network and cable television, features a red baby carriage with sounds of a child suffering respiratory distress that are heard while the red carriage is seen in front of iconic D.C. landmarks including the Washington Monument and the U.S. Capitol.
The voiceover of the ad states the following: “Congress can’t ignore the facts. More pollution means more childhood asthma attacks. Log on to LungUSA.org and tell Washington: Don’t weaken the Clean Air Act.”
