American Idol to Come as Authentic Icon
Positioned in the junior’s and young men’s departments, the Authentic Icon spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season.
Kohl’s Department Stores, FremantleMedia Enterprises, 19 Entertainment, LF USA, and Bravado have planned to launch an exclusive American Idol apparel collection.
Bringing together fashion, music and entertainment, the newly created American Idol fashion brand — Authentic Icon (AI) — will be available exclusively at Kohl’s and Kohls.com beginning April 2012.
“This launch brings together a national retailer and award-winning television show to create a new collection for customers,” said Kevin Mansell, Kohl’s chairman, president and chief executive officer.
“We are excited to collaborate with American Idol, a leading entertainment platform in pop culture, and are confident this partnership makes Kohl’s an immediate consumer destination this spring.”
LF USA’s MESH division will design and produce the AI collection. Kohl’s will be the exclusive retailer and support the brand with marketing such as national advertising, in store graphics, online and digital media, direct mail and public relations.
American Idol is produced by 19 Entertainment, a division of CKX, Inc. and FremantleMedia North America, Inc.
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused specialty department store offering apparel, shoes, accessories, beauty and home products.
