Paramount Offers Movie Pass for Anchorman
To celebrate the release of the film “Anchorman 2: The Legend Continues,” Paramount Pictures and Alamo Drafthouse have partnered to bring fans the Anchorfan Pass.
It is a special edition movie pass that will allow moviegoers to attend unlimited showings of the film through its run of engagement at Alamo Drafthouse Cinemas.
The Anchorfan Pass is on sale for $15 and gives moviegoers admittance to “Anchorman 2: The Legend Continues” on the date of purchase and unlimited shows beginning Jan. 1, 2014.
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Earlier, the Dodge brand and Paramount Pictures teamed up in a co-branded marketing collaboration that casts news anchor “Ron Burgundy” as the new face of the 2014 Dodge Durango.
The automotive brand launched a multifaceted advertising and marketing campaign for “Anchorman 2: The Legend Continues.” [ Read: Anchorman 2: The Legend Continues for Dodge ]
Also, the Newseum opened its “Anchorman: The Exhibit,” featuring props, costumes and footage from the comedy classic “Anchorman: The Legend of Ron Burgundy.”
The exhibit, created in partnership with Paramount Pictures, opened before the film’s sequel “Anchorman 2: The Legend Continues.” [ Read: ‘Anchorman: The Exhibit’ Opens at the Newseum ]
The movie pass is valid at participating Alamo Drafthouse Cinemas in Austin, Texas; Kalamazoo, Michigan; Houston, Texas; San Antonio, Texas; Winchester, VA; Kansas City, Missouri; Denver, Colorado; Ashburn, VA; Yonkers, New York and New Braunfels, Texas.
To purchase the Anchorfan Pass and for “Anchorman 2: The Legend Continues” showtimes, visit www.drafthouse.com or a participating theater box office.
With the 70’s behind him, San Diego’s top rated newsman, Ron Burgundy (Will Ferrell), returns to the news desk in “Anchorman 2: The Legend Continues,” which opened in theaters everywhere Dec. 18.
Photo courtesy: Alamo Drafthouse
