Women Want to Improve Their Smile: Survey

A new survey, conducted by Kelton and sponsored by the makers of the Invisalign clear aligner system, reveals that after putting personal needs aside in 2014, women are ready for a change. In fact, 61 percent of women claim they let their personal needs take a backseat to other priorities.

Looking ahead to 2015, there will likely be a focus on appearance given over half of the respondents (53 percent) indicated they are more interested in improving themselves physically than mentally or emotionally, and 47 percent feel their confidence is related to their physical appearance.

An improved smile is an attainable new year goal that many women feel would positively impact their appearance and also boost confidence. Forty-eight percent of women with crooked teeth who plan to set personal goals for 2015 want to improve their smile in the new year, and 49 percent feel that having a nicer smile will improve their confidence.

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Invisalign clear aligners provide a discreet option for women looking to straighten their teeth without the hassle and embarrassment of traditional wire and bracket braces. And since hardly anyone even notices when someone is in Invisalign treatment, an improving smile contributes to an improved appearance right away, suggests the company.

The survey also uncovered other interesting facts about how women’s personal needs are often made a low priority and the resulting impact:

Women unhappy with their appearance: 92 percent of women believe their appearance is not the best it could be

• Only 29 percent of women make their appearance a priority
• Even less women (26 percent) commit time to doing things to make them feel good about themselves

Women missing out: Nearly 8 in 10 women (79 percent) admit that they have at least one insecurity that would cause them to not look forward to attending a milestone event such as a wedding or reunion

• Fifty-eight percent of these women say feeling unattractive would deplete their excitement
• One in five (19 percent) would hesitate if they didn’t feel confident in their smile

The Invisalign New Year, New You Survey polled 1,009 American women ages 25-54, using an e-mail invitation and online survey between Nov. 24 and Dec. 3, 2014.