Aruanas TV Series Pleads to Protect Amazon Rainforest
Aruanas, an original TV production by Latin America’s media company, Globo, co-produced by Maria Farinha Films, tells the story of four women’s fight against the odds to protect virgin forest and indigenous lands from the ravages of illegal mining and corruption.
The Amazon Rainforest is the planet’s water reservoir and air conditioner. Its survival requires an end to illegal deforestation, illegal mining, the contamination of rivers and the violation of indigenous rights, all of which threaten a biome on which we all depend.
The first-ever production of its kind, Aruanas is a creative attempt to reach millions of consumers of entertainment content who are currently disengaged from the crisis facing the Amazon and many other ecologically vulnerable parts of our planet.
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A celebration of female strength, heroism and determination in a time of deadly environmental destruction and the widespread violation of human rights, Aruanas hopes to inspire others to use entertainment to mobilize environmental action and influence behavioral change. The series writers are Marcos Nisti and Estela Rener.
Globo and Maria Farinha Films are organizing two pre-screenings in London and New York on June 18th and 24th respectively, with a media roundtable featuring, among others, series writer and leading Brazilian actress, Taís Araújo, who stars in the production.
The series supports the Environment Rights Initiative, led by UN Environment, which seeks to promote respect for environmental rights and greater protections for environmental defenders. Aruanas also carries a worldwide call to action: “Care for the Amazon”.
The campaign was co-created by environmental and human rights organizations including Greenpeace, WWF-Brazil, Amnesty International, Open Society, Global Witness and 350 org with support from the Office of the United Nations High Commissioner for Human Rights.
