Entertainment Majors Build 3D TV Network

The joint venture of Sony Corporation, Discovery Communications and IMAX Corporation unveiled Wednesday the official brand and logo for the first 24/7 fully programmed, general entertainment 3D television network in the U.S. 

Known as 3net, the channel will feature the world’s largest library of native 3D television content and is expected to launch in the U.S. early this year.

The announcement was made during Sony Corporation’s press event at the 2011 Consumer Electronics Show. 

Additionally, Tom Cosgrove, 3net’s president and CEO, announced a slate of key original series and partner program acquisitions designed to further bolster the network’s lineup of native 3D content. 

“3net is a critical component of the growth of 3D, as it will deliver a rich array of immersive, high-quality programming directly to consumers,” said Sir Howard Stringer, chairman, CEO and president, Sony Corporation.

“Today, with my friend Sir Howard Stringer at Sony and our partners at IMAX, 3net takes that commitment to the next level for consumers, affiliates and advertisers with the closest to real-life experience that TV has to offer – 3D,” said Discovery Communications founder and chairman John Hendricks.

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The programs will join the series, programs and theatricals previously announced by the network.

“This past year has demonstrated the significant demand in the marketplace for quality 3D films,” said IMAX CEO Richard L. Gelfond. 

“We believe this venture will provide a much needed driver to fuel the continued growth of 3D into the home – the first 24/7 television destination committed to the very best in 3D content.”