Arre’ to Launch Digital Reality Series in India

Arré, a digital media brand from UDigital, co-founded by Ronnie Screwvala, B. Saikumar, and Ajay Chacko, will launch a digital reality show, based on the Israeli format Re-Gender which explores the relationship between the sexes. The format is distributed by Armoza Formats. It was announced Monday.

The show is a social experiment that breaks down the rules of gender perception and challenges society-defined gender stereotypes. Six people will change their sexual identity. The men will become women and the women, men.

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Through their assignments out in the real world as well as through dynamics with each other in the house, where they will live cut off from the world for a month, the contestants will discover certain not-so-obvious truths about the opposite sex.

Can a woman really do a man’s job and vice versa? Is it a man’s world or do women actually call the shots? What do men say about women behind their backs? Should a woman change the way she dresses in order to feel safe? Is paying the bills a means of control for a man?

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The 6 participants will undergo intense gender training as well as emotional and physical transformations. Prosthetics, haircuts, styling and make-up; everything short of the knife.

Each participant will make a personal journey on the show to better understand themselves and their relationships. What better way to understand the opposite sex than by being the opposite sex?

The format distributor, Armoza Formats, has completed seasons of the show on television in Israel and Germany.

While Arré is yet to announce what the series will be called in India, the team will begin shooting in 2-3 weeks at a farmhouse in Chhatarpur, Delhi.