Audi Cries Release the Hounds in Super Bowl Ad

Luxury automotive brand Audi has revealed details of its 60-second TV spot set to air in the first break after kick-off of Super Bowl XLV.

The spot called “Release the Hounds” will feature an irreverent, satirical overtone and follow two well-dressed inmates as they attempt to break out of a luxury prison.

Challenging viewers to re-think luxury, the ad will humorously feature a number of elements that recall the heyday of old luxury and will culminate with an unforgettable and comical cameo at the end.

After its Super Bowl advertising debut last year, Kia Motors America (KMA) is returning to the big game with a fully integrated and interactive marketing campaign. It comprises TV, digital, print, social media and in-dealership components to introduce the all-new 2011 Optima midsize sedan. (Read: How Kia Motors Plans to Play Super Bowl)

“Release the Hounds” is a continuation of the Audi’s mission to define Progressive Luxury.  During the NFL playoffs, Audi launched a 60-second Super Bowl prelude ad called “Goodnight,” which tapped into viewers’ notions of old luxury with the help of an unlikely literary inspiration:  Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. 

The 60-second spot methodically said goodnight to the age of old luxury by taking the viewer on a journey through a traditional-style mansion, and ended by introducing the all new 2011 Audi A8 sedan.

Audi’s 2011 Super Bowl spot also will feature the 2011 A8 sedan, Audi’s most technologically advanced vehicle and the apex of Audi’s new luxury lineup. The 60-second TV advertisement is being created by San Francisco-based Venables Bell & Partners.

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Audi of America, Inc. and its 276 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is a leading luxury automotive brand globally.