Barbie and Ken Rekindle their Epic Romance

Barbie and Ken announced Monday that they are officially a couple again, after shocking the world in 2004 with their unexpected decision to spend time apart. Barbie finally “said yes” on the most romantic day of the year, Valentine’s Day, making Ken her boyfriend once again.

Barbie and Ken dolls’ love story is one for the ages – complete with headline grabbing breakups, trendsetting styles and a love that has endured nearly five decades.

Always a reflection of the times, over the past month, their complex romance has played out on Facebook and Twitter with Ken posting about his romantic gestures to prove that even though he is plastic, his love is real.

And Barbie officially changed her status on Facebook to “in a relationship” and the couple even merged their Facebook pages (www.facebook.com/barbie).

“Barbie and Ken have an epic love story that has stood the test of time,” said Stephanie Cota, senior VP, Global Marketing, Girls Brands. “As the ultimate boyfriend for every occasion, Ken knew just what to do to win Barbie back. The iconic couple is truly made for each other and this is just the beginning of their next chapter together.”

To celebrate their rekindled romance, Barbie and Ken dolls appear together in a limited edition “Together Again” gift set. Ready for a romantic date in Malibu, the “Together Again” gift set features the “it” couple sporting sun-kissed tans and modern fashions inspired by their original 1959 and 1961 swimsuits.

Barbie doll is fashionable in a black and white one-piece swimsuit, sunglasses and sandals in her signature color, pink. Ken is dressed in red board shorts and comes with a yellow towel and sandals. For a limited time only, the “Together Again” Gift Set will be available for $5.

On Valentine’s Day 2004, after more than 43 years together, Hollywood’s quintessential couple decided to spend time apart. Creating a worldwide sensation, Barbie began dating Blaine, an Australian surfer who charmed his way into her heart.

However, proving that true love stays in your heart forever, Ken made a play to get Barbie back in 2006. He enlisted the help of celebrity stylist, Phillip Bloch to impress Barbie with a “Hollywood makeover.”

Although Ken scored big points with Barbie for the effort and new look, the two dolls remained just friends.

After several low key, behind-the-scenes years, Ken decided it was time to step out in a big way in 2010 – finding his voice in pop culture in a critically acclaimed self-portrait role in Toy Story 3, and through a social media frenzy on Facebook, Twitter and Foursquare, in addition to an all-new digital reality series, “Genuine Ken: The Search for the Great American Boyfriend.” With all of the hype, newfound fame and attention, he made sure that one pair of baby blues was watching him.

Advertisements:
Business Proposal
Digital Media Campaigns
Raman Media Network: Connecting Communities

To see more about their love story and the world’s reactions to their reunion, go to www.barbieandken.com.

Mattel, Inc. is a leading company in the design, manufacture and marketing of toys and family products. Barbie, a popular fashion doll, is a Mattel brand.