Be Part of the Cure with Diabetes Campaign
Beginning today, Nov. 1, people who want to help put an end to diabetes can be part of the cure by participating in the Diabetes Research Institute Foundation’s online campaign at BePartoftheCure.org.
Kicking off National Diabetes Awareness Month, the Be Part of the CURE campaign is a fun and meaningful way for people living with diabetes, their family and friends, and anyone concerned about curing this devastating disease to literally participate in the “CURE,” says the Foundation.
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Meanwhile, Actor Paul Sorvino is leading an awareness program aimed to help people living with diabetes and those who support them.
Paul, living with type 2 diabetes, and his daughter, Academy-award winning actress Mira Sorvino, have teamed up with Sanofi-aventis U.S. to launch “Diabetes Co-Stars.”
“‘Diabetes Co-Stars’ will help inspire people to find support for their diabetes journey,” says Paul. (Read: How Actor Paul Sorvino Deals with Diabetes)
The centerpiece of the campaign, which runs through December 31st, is a virtual mosaic that spells the word C-U-R-E, populated by the images of those affected by diabetes.
With a minimum $10 donation, participants can upload a photo of their choice and submit a short story about how diabetes touches their lives. The campaign sponsors, Animas and LifeScan, will match the first $25,000 in donations.
The final CURE collage image will be reproduced on a giant banner that will hang within the Diabetes Research Institute at the University of Miami, the beneficiary of the campaign proceeds.
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In a similar initiative, Samsung Electronics Europe decided to use a painting concept to spread awareness about breast cancer.
The company unveiled ‘Everyone Is Art’, a recreation of the face of Botticelli’s Venus – featuring the faces of 1,096 men and women throughout Europe who are affected by breast cancer, or campaigning for breast cancer awareness. (Read: Botticelli’s Venus for Breast Cancer Campaign)
Those who make a minimum $50 donation for the diabetes campaign will receive a mouse pad bearing the final CURE image. All campaign participants will be entered into a drawing for a chance to win two tickets to the concert of their choice in their local area.
The campaign will be supported by a social media effort on Facebook, Twitter and YouTube, which will feature videos from a number of celebrities who are lending their support to the campaign, such as actors Edward James Olmos and Elizabeth Dennehy , NFL Hall of Famer Dan Marino , Miss America 1999 Nicole Johnson , American Idol finalist Kevin Covais and renowned chef Michel Nischan.
The DRI Foundation has also enlisted the support of many leaders throughout the diabetes online community, including Children with Diabetes founder Jeff Hitchcock.
“Tomorrow isn’t soon enough to cure the millions of children and adults living with diabetes worldwide and the only way we will get there is with continued funding,” said Robert A. Pearlman , president and CEO of the Diabetes Research Institute Foundation.
