Blockbuster Casts Melissa Rivers for Academy Awards

Reality TV star, host and producer Melissa Rivers is inviting 2013 Academy Awards fans the world over to join her online Awards Night league at BlockbusterAwards.com.

Blockbuster’s interactive website is designed for people to host, manage and participate in a fantasy league celebrating the Academy Awards.

Rivers will share her favorite picks for the night and host her own pool on BlockbusterAwards.com, which consumers can join and compete with one another by submitting their own ballots.

“What better way to celebrate the Academy Awards than with a friendly online competition,” Rivers says.

Academy Awards

Users of BlockbusterAwards.com can:

• Set up leagues to predict Academy Award winners and invite guests to participate.
• Join leagues hosted by others – such as Melissa Rivers – to see how they stack up against their neighbors.
• Watch a collection of trailers and bios on all nominees.

“Melissa Rivers has her finger on the pop culture pulse,” says Mitch Weinraub, Blockbuster vice president of product marketing.

During the live broadcast of the event, BlockbusterAwards.com will update with real-time stats based on individual picks and pools. Participants can track their results from their home computer, iPhone, iPad or Android device. Follow along for the results of Melissa Rivers’ celebrity pool and enjoy the friendly competition and reveal of the night’s big winners.

Blockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH), is a leading company in the movie and game industry for digital and disc rentals and sales.