Bollywood Actor Amitabh Bachchan Stars in Darwaza Band Film
Bollywood Actor Amitabh Bachchan Stars in Darwaza Band Film
The Swachh Bharat Mission Grameen launched Wednesday the ‘Darwaza Band Part 2’ campaign which focuses on sustaining the open defecation free (ODF) status of villages across the country.
The campaign, produced by the Ministry of Drinking Water and Sanitation, was launched in Mumbai in the presence of Bollywood actor Amitabh Bachchan.
The event was also attended by the Zila Parishad members from Maharashtra. The ‘Darwaza Band Part 2’ campaign has been supported by the World Bank and is being rolled out countrywide immediately after the launch.
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Speaking at the event, Bachchan gave a brief background to the development of the campaign and mentioned that the campaign talks about how a toilet must be used by all, always and under all circumstances (har koi, har roz, hamesha).
He also congratulated the Swachh Bharat Mission for the transformational role it has played in ridding the country of filth and open defecation. He also dedicated a re-adaptation of a poem of his father Late Harivansh Rai Bachchan to the Swachh Bharat Mission – “Swachh Tann, Swachh Mann, Swachh Bharat, Mera Parichay”.
Three “Darwaza Band Part 2” films were launched by Bachchan. These will be aired across various television channels over the next few weeks in various regional languages. There will also be radio jingles, outdoor publicity, and digital campaigns under the publicity program.
