Celebrating NASCAR with a Game on ESPN
Who wouldn’t want to go wild in Victory Lane with a winning NASCAR Nationwide Series team? One lucky race fan will get the chance to celebrate in style by winning the Nationwide Insurance Driver Pick’em game launched Saturday in collaboration with ESPN, the television home of the NASCAR Nationwide Series.
Fans can select from 10 match-ups per week starting with the Drive4COPD 300 at Daytona International Speedway this week through the Ford 300, the season’s final race at Homestead-Miami Speedway.
[ Also Read: How Far Earnhardt Will Go for Diet Mountain Dew ]A weekly $500 prize will be awarded during the 33-week race schedule. The grand prize winner will receive $25,000 and a VIP race experience at the Charlotte Motor Speedway in May 2013.
“We’re always looking at ways to reward the loyal race fans who follow the Nationwide series all season long,” said Jim McCoy, director of strategic sponsorships for Nationwide Insurance. “Through our partnership with ESPN to deliver this program, we’ve built The Nationwide Insurance Fantasy Driver Pick’em game to help us achieve that goal.”
[ Also Read: P&G Pledges Support to Women Athletes ]You can visit ESPN.com search word, “Nationwide Insurance” for this year’s Nationwide Insurance Driver Pick’em fantasy game details.
You can also check out the new commercial for the Nationwide Insurance Driver Pick’em game. It demonstrates how fans may celebrate with a NASCAR Nationwide Series race winner in Victory Lane.
[ Also Read: Coca-Cola Ads for London 2012 Olympic Games ]The ad features reigning NASCAR Nationwide Series champion Ricky Stenhouse Jr., Justin Allgaier and rookie of the year contender Austin Dillon. This NASCAR Nationwide Series driver trio will inspire fans to pick their own winners throughout the season-long fantasy game.
Nationwide Mutual Insurance Company, based in Columbus, Ohio, is one of the leading insurance and financial services organizations in the U.S.
ESPN produces multi-platform coverage featuring telecasts of the final 17 NASCAR Sprint Cup races, including the 10-race Chase for the NASCAR Sprint Cup.
