Coca-Cola Asks Families to Play in the Park
Coca-Cola is calling all families to go out and play this summer as part of the second annual America Is Your Park campaign. Families also can vote for their favorite park to win the title of “America’s Favorite Park” and a $100,000 recreation grant made possible by the Coca-Cola Live Positively initiative.
The campaign, which launched Wednesday, was developed in collaboration with the National Park Foundation, America’s State Parks and the National Recreation and Park Association.
“Last year, millions of Americans showed their passion for their favorite parks by voting, so this year we’ve raised the stakes – more parks can win and there are more ways to vote,” said L. Celeste Bottorff, VP, Living Well, Coca-Cola North America. “We’re asking people to be ‘digital’ by voting online for their favorite park and then get ‘physical’ by getting out and having fun with us this summer.”
[ Also Read: PepsiCo’s $500,000 for Tornado Relief Efforts ]This summer, people can go to LivePositively.com to help their favorite national, state or local park win with the click of a button. The three parks that receive the most votes by September 6, 2011, will be awarded recreation grants in the following amounts: First Place – $100,000; Second Place – $50,000; and, Third Place – $25,000.
These grants will help restore, rebuild or enhance recreation areas in parks where people can play and be active.
