Fandango Expects Good Business for “Gatsby” Film

Fandango, a leading moviegoer destination, reported Thursday that “Iron Man 3” and “The Great Gatsby” are flying high this weekend, with scores of 93 and 90, respectively, according to the company’s Fanticipation scale which charts movie fan sentiment around the weekend box office line-up.

The Craig Robinson comedy “Peeples,” Michael Bay ‘s comic crime thriller “Pain & Gain” and baseball flick “42” round out the Fanticipation top 5.

Numerical scores (on a 1-100 scale) are calculated based on a proprietary analysis of Fandango’s advance ticket sales, website and mobile traffic, and social media engagement.

Meanwhile, “The Great Gatsby” writer / producer / director Baz Luhrmann and collaborators Shawn “JAY Z” Carter, an executive producer on the film, and Anton Monsted, its executive music supervisor, revealed the lineup for the movie’s soundtrack. (Read: The Great Gatsby Soundtrack Lineup Revealed)

“Gatsby” is looking stylish in today’s ticket sales on Fandango, as the film represents 65% of all Thursday sales.

“‘Gatsby’ is performing exceptionally well on Fandango in both advance ticket sales and traffic, despite the continued momentum of ‘Iron Man 3’,” said Paul Yanover, president of Fandango.  “‘Gatsby’ is tracking to be one of our biggest non-franchise advance ticket-sellers.”

According to a Fandango survey of more than 1,000 “Gatsby” ticket-buyers, anticipation for the film is running high. Among the findings:

• 94% said the film’s grand scale imagery, costumes and set design inspired them to buy a ticket.
• 83% said the film’s eclectic soundtrack (with selections from Jay-Z, Beyonce and Andre 3000) appealed to them.
• 61% consider themselves fans of the movie’s director, Baz Luhrmann .
• 38% are making plans to see “Gatsby” as a Mother’s Day Weekend outing.

Fandango, a leading moviegoer destination and an NBCUniversal company, sells tickets to more than 21,000 screens in the U.S., according to the company.