Goodyear Kicks Off ‘Gives Back’ Campaign
To support the men and women of the U.S. Armed Forces, The Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR’s three major national series, is waving the green flag on the fourth annual “Goodyear Gives Back” charitable program benefitting the Support Our Troops organization.
To launch this year’s program, Goodyear transformed its race tires by replacing the “Eagle” sidewall design with desert camouflage lettering that read “Support Our Troops” on all NASCAR tires used during Memorial Day Weekend at Charlotte Motor Speedway.
The commemorative tires are one of a number of initiatives planned as part of this year’s program, which includes a charity auction featuring autographed NASCAR memorabilia and VIP experiences, along with at-track activities and multiple opportunities for racing fans to participate.
All proceeds from the program benefit Support Our Troops, a nonprofit nationwide organization that works to bolster the morale and well-being of America’s troops and their families.
Fans can get involved in this year’s “Goodyear Gives Back” program by visiting www.Goodyear.com/GivesBack to bid on authentic Goodyear NASCAR tires autographed by the drivers who used them, as well as other items including VIP motorsports experiences and memorabilia, and rides on the Goodyear Blimp.
All auction proceeds go directly to Support Our Troops, and Goodyear will match the funds raised through the charity auction up to $50,000.
During the program, which runs through July 8, 2013, consumers can also make direct donations to Support Our Troops, send messages to troops through the Goodyear website and purchase Goodyear Gives Back merchandise through the auction link.
