Harley-Davidson Project LiveWire Goes Global
Riders around the world will have the chance to add their voices to help shape the future of Project LiveWire, Harley-Davidson’s first electric motorcycle, as the company’s Project LiveWire Experience tour expands globally in 2015.
Select consumers in Asia, Europe, Canada, and the United States will have an opportunity to ride and provide feedback on the bike, helping to guide the development of the new motorcycle, beginning this week with events at Malaysia’s Sepang International Circuit.
“Project LiveWire has reset expectations about what a Harley-Davidson motorcycle can be,” said Harley-Davidson chief marketing officer Mark-Hans Richer.
While not for sale, the Project LiveWire motorcycle was specifically designed for the purpose of seeking insight into rider expectations of an electric Harley-Davidson motorcycle.
The Project LiveWire Experience invites customers to test ride and learn more about the story of the motorcycle and provide feedback on their experience.
Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through the Jumpstart demo – a simulated riding experience.
