How Nike Uses iPhone to Connect Runners

Adding to its digital training tools for athletes, Nike has unveiled its new Nike+ GPS App on the App Store. The app is engineered to operate seamlessly between GPS and an accelerometer for an accurate and entertaining runner’s tool, says the company.

The application allows runners to use their iPhone to visually map every run while tracking pace, distance, time and calories-burned.

They can also stay motivated with instant feedback during and after each run from athletes like Paula Radcliffe and Lance Armstrong, and comedian Tracy Morgan.

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The app also connects runners around the world or just down the street through www.nikeplus.com, which is claimed to be the largest running community in the world with more than 3 million members.

“We are so excited to introduce the true ‘Runner’s App’ for iPhone combining the dynamic power and community of Nike+ with the user-friendly functionality of GPS and accelerometry,” said Stefan Olander, VP, Nike Digital Sport.

“We will continue to evolve the digital options we provide to runners so that their running experience is always unique and inspired.”

The Nike+ GPS app for iPhone allows runners to:

Run Anywhere: From indoor to outdoor, track to treadmill, this new app combines the power of GPS technology with an accelerometer to map and track a run from anywhere. Even if the GPS signal is not available, the accelerometer will allow the user to continue to track pace, distance, time and calories-burned.

Map Your Runs: GPS technology allows runners to keep track of all their routes including a breakdown of pace and distance at different points during a run. Runners can even tap the screen during a run to see their current location.

Challenge Yourself: The “Challenge Me” feature allows runners to challenge themselves to run farther, faster, or longer than a previous run already logged. The app will also track run history to be able to personalize challenges.

Stay Connected: Runners can wirelessly connect with www.nikeplus.com after each run to instantly save the run and share it with friends via the site, Twitter, or Facebook. In addition, they can view their progress on goals, participate in running challenges and download coaching programs.

Stay Motivated: Runners receive motivating messages from top athletes and celebrities when specific customized goals are achieved, challenges are won, or when a personal best is achieved. Runners can also tap the iPhone screen to receive in-run feedback.

The Nike+ GPS App is available for $1.99 from the App Store on iPhone and iPod touch at www.itunes.com/appstore.

It is compatible with iPhone and iPod touch although the app will function only through accelerometer technology on the iPod touch.