Marvel Encourages Women to Be A Hero
Disney Consumer Products and Interactive Media announced Monday a Marvel Super Hero makeover for women’s activewear via a new collaboration with fangirl fashion company, Her Universe.
The stylish line for teens and millennial women is inspired by the forthcoming movie Marvel’s Captain America: Civil War and will launch this month at Kohl’s stores and Kohls.com.
The capsule collection featuring looks based on Black Widow, Iron Man, and Captain America will be tagged “Be A Hero” and offer more than 30 pieces, including tanks, sports bras and leggings, available in different sizes.
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“Collaborating with Marvel on activewear is a dream come true,” said Her Universe founder Ashley Eckstein.
“Activewear is a huge trend with young women and a natural fit for the Marvel brand,” said Paul Gitter, senior vice president of licensing, Marvel at Disney Consumer Products and Interactive Media.
Marvel Entertainment is a wholly owned subsidiary of The Walt Disney Company.
