Mercedes-Benz to Sponsor Barclays ATP Event
The ATP announced Thursday a multi-year sponsorship agreement with Mercedes-Benz. The leading luxury automobile manufacturer will become the Official Car and Platinum Sponsor of the Barclays ATP World Tour Finals, held at The O2 in London from Nov. 4-11.
“We are proud to welcome Mercedes-Benz as a sponsor of the prestigious Barclays ATP World Tour Finals,” said Laurent Delanney, CEO ATP Europe and ATP commercial director.
Through this agreement, Mercedes-Benz will provide a premium fleet of cars starring the new S-Class for the Official Transportation of the tournament.
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Marcus Breitschwerdt, president and CEO, Mercedes-Benz UK, said: “The world’s top players this year will be in London to play great tennis and Mercedes-Benz is proud to be part of this prestigious competition.”
Mercedes-Benz joins a group of leading international brands at the Barclays ATP World Tour Finals including Barclays, Corona, FedEx, Ricoh, Emirates, Rolex, Moët & Chandon, Lacoste, Enel, amongst others.
The Barclays ATP World Tour Finals is the year-end climax to the men’s professional tennis season, featuring only the world’s best eight qualified singles players and doubles teams as they battle it out for the last title of the season.
