Nissan and Ministry of Sound Create Juke Box
Nissan partners with Ministry of Sound to create the world’s ultimate mobile sound system – the Juke Box. Louder than a jumbo jet in take-off, the technical know-how for the Juke Box comes from sound experts Martin Audio, who designed and built the current system in the infamous ‘Box’ – the main room in Ministry of Sound’s London home.
In 1991 Justin Berkmann, one of the clubs founders, alongside James Palumbo and Humphrey Waterhouse, created a club in Europe; where the music and sound system came first.
The pair created the ultimate club sound system – ‘The Box’ – a 5 sided room within a room that was acoustically perfect, and is still considered today to be one of the best sound systems in the world, according to Nissan.
Building on Ministry of Sound’s ethos of ‘creating the moments people live for’ Nissan & Ministry of Sound have turned to Martin Audio – makers of the current ‘Box’ system – to create a 150 decibel, 18,900W sound system, which is completely self-sufficient in terms of power and production.
Thanks to its custom-built 19 kilowatt rig the Juke Box’s sound system fits into a standard Juke. A set of custom made cabinets and enclosures housing two 18” powered sub units and the same Mid Hi enclosures that are used at Ministry of Sound enable exceptionally loud out-put without compromising on sound quality.
The Juke Box also features an integrated radio studio, allowing anything played on the system to be captured for broadcast via Ministry of Sound’s digital radio app.
The Juke Box will debut at Le Mans today, June 15, in the drivers’ parade at the start of the world famous 24 hour endurance race. It will tour the three-day event, providing pop-up parties for music fans and petrol heads alike.
A two-part webisode series will be released to coincide with the Juke’s debut at Le Mans, showing a behind the scenes look at its invention through to realization.
In order to highlight the Juke Box’s summer tour across Europe, a six month radio partnership will be launched after Le Mans with the “Nissan Juke Box Sessions” being broadcast on Ministry of Sound’s Digital Radio channel every fortnight on Mondays from 5pm to 7pm GMT.
The show will be built around a series of exclusive DJ sets recorded at Juke Box events taking place across Europe throughout the summer. A bespoke widget has been created and will be embedded onto Nissan’s Facebook page, allowing fans to request their favourite tracks, as well as tune in and catch up with the action.
Ministry of Sound Group is a global youth entertainment business comprising recorded music including hit artists and compilations, nightclubs and bars, live events, consumer electronics and fashion.
