One Million Pop-Tarts Toaster Pastries for Kozar

Tyler Kozar of Pittsburgh, Penn., has been selected as the grand prize winner of the Pop-Tarts Pop It Forward Contest, giving him the opportunity to spread fun far and wide – with a prize of one million Pop-Tarts toaster pastries.

The contest asked the question: “What would you do with one million Pop-Tarts toaster pastries?” Throughout the fall, thousands of entrants logged on to the Pop-Tarts Facebook page for a chance to win the Grand Prize of one million pastries.

Kozar, a student at the Art Institute of Pittsburgh, was selected as the grand prize winner for his idea to create Pop-Tarts Pop Art for the students and public to enjoy.

By using the wrappers and boxes of one million Pop-Tarts, Kozar hopes to inspire the community and share the toaster pastries with visitors who come to view the one-of-a-kind art.

As a finalist, he received a trip to New York City where the winning announcement was made at Pop-Tarts World in Times Square by teen music sensation, Cody Simpson.

Simpson also performed a special concert at Pop-Tarts World for 150 Pop-Tarts fans. For the enjoyment of fans around the world, Simpson’s concert is being re-broadcast on facebook.com/home.php?#!/kelloggspoptarts from Dec. 16.

“It was so much fun to review the great ideas from our fans for what they would do with 1,000; 100,000 or one million Pop-Tarts toaster pastries,” said Pop-Tarts senior brand manager, Zena Arnold.

“We’re thrilled with creativity of the responses we received and look forward to seeing Tyler’s grand prize-winning idea come to life.”

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Pop-Tarts is a brand of Kellogg Company, which is the world’s leading producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.