Shazam to Improve Impact of TV Advertising
Leading media engagement company Shazam has launched the “Shazam Engagement Rate,” a new Shazam for TV advertising metric that aims
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Advertising
The Best Café Yours – For Coffee Lovers
Nestlé Nespresso coffee brand launched Monday its first-ever television advertising campaign to U.S. audiences. The concept, “The best café. Yours.”,
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How Mobile Devices Spur Digital Advertising
A new study reveals that the increasing use of mobile devices and tablets is driving growth in digital advertising, though
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Shiseido Gets Jennifer Connelly for the Future
As Shiseido Co., Ltd. celebrates its 140th anniversary, the company announced that it has signed Academy Award-winning actress, Jennifer Connelly,
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Billboards Deliver Anti-Texting Safety Message
The Ad Council launched a national public service campaign about the dangers of texting while driving, sponsored by the National
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How to Experience More at Marriott
Marriott Hotels & Resorts – the signature brand of Marriott International – launches a visually stimulating, global advertising campaign, featuring
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