JPMorgan Chase Names Kristin Lemkau as CMO
Global financial services firm JPMorgan Chase announced Tuesday that Kristin Lemkau will become Chief Marketing Officer (CMO) for JPMorgan Chase.
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CMO
Starbucks Names Sharon Rothstein Global CMO
Starbucks Coffee Company (NASDAQ: SBUX) has announced that it has appointed Sharon Rothstein as global chief marketing officer (CMO). Rothstein
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How to Attract the Social Consumer
A new global IBM study of Midmarket Chief Marketing Officers (CMOs) revealed that building and sustaining brand loyalty is the
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