How to Measure ROI of Public Relations

Developing global standards for social media measurement, further education of the PR profession, and new work on the ROI (Return

IBM Offers Cloud-Based Social Media Analytics

Tech company IBM has introduced a new, cloud-based software designed to help marketers gain real-time, actionable insight from data available

Digital marketing agency Overdrive Interactive has launched SocialEye, a tracking and measurement dashboard designed to reveal the ROI of social