Tommy Bahama Releases New Baseball Shirt
Tommy Bahama, a leading lifestyle brand, continues its multi-year agreement with Major League Baseball Properties, with the release of a commemorative 2010 World Series shirt.
The custom-designed Tommy Bahama half zip knit pullover will have a vintage inspired World Series graphic with the winning team’s logo embroidered on the back.
These limited edition commemorative 2010 World Series shirts will be available following the conclusion of the series exclusively at www.tommybahama.com and select Tommy Bahama retail locations.
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“Our collaboration with Major League Baseball has been very exciting for our company,” says Terry Pillow, CEO of Tommy Bahama.
“We’ve been able to create some very special creative baseball inspired products that’s been fun to do and very well received by the fans. We’re looking forward to the World Series and our continued relationship with MLB.”
In another similar case, athletic products company Adidas has unveiled its new Techfit compression football jerseys for seven NCAA (National Collegiate Athletic Association) teams including Michigan, Notre Dame, Tennessee, Cincinnati, UCLA, Texas A&M and Louisville.
Featuring a compression fit and weighing 30 percent lighter than standard football jerseys, the new jersey will help players be lighter and faster on the field, says the company. (Read: How Adidas Techfit Jerseys Help Football Players)
And Victoria’s Secret (VS) PINK recently announced the launch of an exclusive assortment of officially licensed merchandise with the National Football League (NFL).
The product, it said, will feature the names and logos of the Chicago Bears, Dallas Cowboys, Denver Broncos, Minnesota Vikings, New England Patriots, New York Giants, New York Jets, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, San Diego Chargers, Washington Redskins and Carolina Panthers. (Read: Victoria’s Secret Pink Playing with NFL)
To celebrate the San Francisco Giants and the Texas Rangers achievement in making it into the 2010 World Series, Tommy Bahama also created a special World Series pullover that awaited each team member at their locker before Game 1.
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Designed exclusively for the Giants and the Rangers, this world class keepsake is a gift just for them from Tommy Bahama and will not be available to the general public, the company says.
“Major League Baseball is eager to spread the enthusiasm that surrounds the World Series,” said Howard Smith, senior VP, Licensing, Major League Baseball. “We recognize the strength in the Tommy Bahama brand and are excited to give our players and managers this exclusive new line.”
Continuing with the teams featured in their successful 2010 “Collector’s Edition” MLB team shirts, Tommy Bahama will release a new collection of half zip knit pullovers for the Holidays.
Each one is custom designed with team names and logos embroidered on the back.
Teams include the New York Yankees, Boston Red Sox, Chicago Cubs, St. Louis Cardinals, Los Angeles Angels of Anaheim and the Los Angeles Dodgers.
All are available at select Tommy Bahama retail locations and at www.tommybahama.com/TBG/Men/MLB_Shop/MLB_Flipsters.jsp .
For the 2011 baseball season, Tommy Bahama will select a new group of Major League Baseball teams for their second season of the “Collector’s Edition” shirt series.
These Tommy Bahama signature-style shirts will be designed for seven new teams and a retro classic.
Available for opening day of the 2011 baseball season, the “Collector’s Edition” shirts will continue to be sought after by fans of both Tommy Bahama and Major League Baseball, says the company.
The new World Series shirt was released Thursday, Oct. 28.
Tommy Bahama is owned by Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc.
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club’s agent for marketing and trademark licensing and protection.
Among other activities, MLBP is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States.
