Virgin America Introduces New Food Service
Virgin America, the California-based airline, has announced a new enhanced First Class menu and service that will launch on its long-haul business flights between San Francisco and Los Angeles to Newark, New York, Boston and Washington, D.C. (Ronald Reagan Washington National Airport) – as of March 4, 2014.
To supplement the traditional after-takeoff cocktail service, the new menu will include the addition of cocktail hors d’oeuvres of roasted tomato, marinated artichoke heart, olive and mozzarella skewer, served with warmed mixed nuts – as well as a choice of two appetizers and three entrees in-flight.
The ‘cherry on the top’ of the new service is the debut of the airline’s first custom ice cream flavor, developed in collaboration with San Francisco’s cult favorite ice cream maker, Humphry Slocombe.
The artisanal ice cream will be hand-delivered daily to the airline’s sleek home base at San Francisco International Airport’s (SFO) Terminal 2 to be served to First Class guests on the airline’s eastbound flights from SFO.
The airline invited its ‘foodie’ travelers to help decide the soon-to-be signature Virgin America ice cream flavor by casting their vote via Twitter for one of three exclusive ice cream flavors created for the airline by Humphry Slocombe.
Travelers in any cabin can also score a free scoop of Humphry Slocombe’s ice cream at either of the outlet’s two San Francisco locations (The Ferry Building & Mission) by presenting their Virgin America boarding pass from March 4-June 30th.
The airline is also updating its First Class service settings, with hot towel and linen table service available on all flights.
