Volkswagen Enters the Rain Room in China
Volkswagen begins its activities as a cultural partner in China with the involvement of Volkswagen Group China in the Rain Room exhibition. Opened on Saturday evening in Shanghai, the exhibition marks the first display of Rain Room in China.
The artwork created by the British-German artist collective, Random International, has already been met with great interest with displays in London and New York and for the first time occupies an area of 150m² in Shanghai so that it surpasses all previously exhibited versions, according to Volkswagen.
With the support of the exhibition, Volkswagen is making a contribution to the construction of new bridges between Western and Asian art. In this way, Volkswagen is linking its activities in China to collaboration with its other international partners.
With Rain Room, the artist group Random International has created an installation which combines technology and creative interaction in a unique way. Rain Room is a room in which it is constantly raining.
As soon as people move inside the room, however, the rain is interrupted precisely at these points. This makes highly developed digital control possible which provides an unexpected refuge for the visitor in the middle of torrential rain.
Rain Room was first displayed in London and subsequently in the New York Museum of Modern Art (MoMA). At the arrangement of Volkswagen, the idea matured to give the Chinese public the opportunity to experience this work. This idea was finally implemented together with the YUZ Foundation.
The YUZ Museum Shanghai exhibits Rain Room from 1 September to 31 December 2015 within the framework of a project partnership with Volkswagen Group China.
The exhibition is supplemented with artistic learning opportunities for different ages which were also developed by YUZ Museum with the support of Volkswagen Group China.
Volkswagen Group China will additionally invite Chinese users to reflect individually on the topic of water using various online channels in order to connect awareness of art and the environment.
Volkswagen employees around 91,000 staff in China and currently produces models for the Group trademarks Volkswagen Pkw, Audi, and ŠKODA for the Chinese market in the SVW and FAW-VW joint ventures at 20 locations. The vehicle production includes the local provision of engine and vehicle components.
